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Sportradar is a market leading provider of live sports info & services, operating at the interface between sports and entertainment. The company covers the entire value chain of collecting, processing, marketing and monitoring of sports-related live data as well as sports-related services.

Key events during EQT's ownership

  • Acquired GSS, an Asian sports data provider to strengthen access to Asian markets, BTD, an online marketing solutions provider for federations to expand the service portfolio, and Sportsman, a leading provider of audiovisual sports content
  • Expanded significantly in the US and entered into partnerships with NFL, NBA and NHL to develop the next generation chip-based sports tracking data solution
  • Expanded product portfolio with new offerings such as Managed Trading Services which broadens Sportradar’s value chain coverage
  • Strengthened management team with key hires to support the company’s expansion
  • Secured strategic investment from Revolution Growth with Ted Leonsis, Mark Cuban and Michael Jordan joining a US advisory board to further accelerate growth in the US