internetstores is Europe’s leading e-commerce company for bike and outdoor products
EQT Expansion Capital II invested in internetstores in May 2012.
During the investment period, EQT Expansion Capital II worked together with the founder, René Marius Köhler, and management to enable a successful transition into profitable growth and consolidating internetstores’ position as the leading European e-commerce company for bike and outdoor products.
internetstores’ management team was strengthened through the hiring of a CFO and CMO. In addition, substantial investments were made in new logistics for bike and outdoor and online performance marketing efficiency was further optimized.
Through a systematic focus on efficient internationalization, shops in seven new European countries were established.
In 2013, Addnature, the market leader in Swedish outdoor e-commerce, was acquired and successfully integrated.
In 2016, EQT Expansion Capital II sold its entire investment in internetstores to Signa Sport Online GmbH, a subsidiary of SIGNA Holding GmbH.
Key events during EQT's ownership
Implemented board with strong experience in e-commerce and specialty retail and strengthened senior management team with CFO and CMO
Strengthened leading position in European online bike market and improved position in outdoor segment
Enabled transition into profitable growth, with all shops profitable
Accelerated international expansion by launch of ten new online shops and entry into seven new European countries
Enabled substantial investments in new logistics for bike and outdoor and further optimized online performance marketing efficiency
Acquired and fully integrated leading Swedish online outdoor product retailer Addnature in order to strengthen the outdoor vertical
- Built strong platform for future scaling and continuous internationalization