UDG is a leading agency group for digital marketing services and communication in Germany. Headquartered in Hamburg, the company today focuses on the concept and design of UX (user experience) projects as well as their technological implementation and digital architecture.
UDG covers the majority of the value chain in digital marketing services, including online marketing strategy and services, creation and design, as well as technology.
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Key events since EQT investment
- Group formation and integration of formerly independent agencies
- Revised one-brand strategy implemented by new management
- Shared services functions established including human resources, financial accounting and other group wide functions
- Acquisition of Edoras, an agency active in the growth segment of Hybris-based content management
- Acquisition of Robinizers, an agency active in digital campaigning
- Implemented a group wide ERP system
- Divestiture of performance marketing activities to reduce complexity and focus on core business