Sector: Consumer goods
Country: Denmark
Fund: EQT VI
Entry: Jan 2013
Exit: Feb 2021

Flying Tiger Copenhagen is a “variety retailer” of value-for-money products with around 900 stores in 27 Europe and Asia. The company appeals to customers across age & income groups who appreciate its offering of affordable Scandinavian design-inspired products.

Items for home, kitchen, office, school, holiday, play and garden make up the wide and flexible assortment, and hundreds of new items each month ensure that customers find something new every time they come. Some stores, especially in Denmark, also carry certain non-perishable food items such as spices, snacks and drinks.

The company was founded in Copenhagen by Lennart Lajboschitz as a discount surplus store and has since grown and evolved into the current international value-for-money concept.

Key events since EQT investment

  • Broadening of the management team and HQ support functions 
  • First stores opened in the US and in South Korea
  • Backbone capacity and processes strengthened, including new logistical and warehouse footprint