Avenso is a market-leading multichannel player for affordable museum-grade photographic wall art. Avenso offers its products via two internationally renowned brands, WhiteWall and LUMAS, that are produced in its own award-winning photo lab.
EQT invested in the company in 2013 by acquiring a majority stake from its founders, who kept a minority stake. The company is headquartered in Berlin, Germany and is comprised by the two key brands WhiteWall and LUMAS.
WhiteWall is a market-leading photographic printing brand with museum-grade quality, serving art enthusiasts, professional photo experts and corporate customers via a network of approximately 10 local web shops and 10 showrooms. WhiteWall is the only market player offering fully customizable high-end wall art products with a focus on large format prints.
LUMAS is a market-leading multichannel retailer for museum-grade, curated photo artworks and contemporary art. LUMAS has approximately 40 galleries in 17 countries and 20 local web shops, offering a broad range of artworks from more than 250 artists. The artworks are available in hand-signed, mostly limited editions from 75 to 150 prints that cater to an increasingly global target audience of art enthusiasts and corporate customers.
Key events since EQT investment
- Transformation from founder-led brands to management-led company run by an experienced management team with strong expertise in eCommerce and scaling businesses
- Geographic expansion and product portfolio extension
- Implementation of lean production