Oterra is a global market leader in the development and manufacturering of natural coloring ingredients for food and beverages serving thousands of customers around the world.

Headquartered in Hørsholm, Denmark, Oterra is a former division of global bioscience leader Chr. Hansen. Oterra is a developer and manufacturer of natural coloring ingredients, serving thousands of customers in the food and beverages (“F&B”) industry. The company is the global market leader in the natural color industry in terms of innovation, application, formulation, product portfolio breadth and geographical reach.

Oterra's products are made from all-natural sources, such as fruit and vegetable concentrates from sweet potatoes, grape skin, spirulina, carrots and beetroots. The products are primarily used within F&B applications where the conversion from artificial to natural colorants is highest, such as dairy- and fruit preparations, confectionary, ice cream, prepared foods and beverages.

Oterra differentiates itself through best-in-class products with high stability, color brilliance, strong customer application experience and sustainable agronomy and breeding programs to ensure sourcing of the highest quality raw materials.

Market Trends and Drivers

The global market for natural coloring ingredients is large and experiencing attractive growth supported by strong secular megatrends such as increasing consumer awareness around health and the environment, the ongoing transition from synthetic components to natural ingredients, and a growing demand for sustainable and plant-based food. Further, the market is supported by scientific and regulatory pressure which has accelerated the conversion from synthetic to natural colors, with highest growth in the all-natural Coloring Foodstuffs segment.

Investment Potential

Due to Oterra’s leading position, strong R&D capabilities, and excellent product portfolio the company is well positioned to accelerate organic growth by executing on the significant conversion runway for natural colors particularly in key growth markets such as US and Asia. Further, there is significant potential to drive acquisitive expansion within the highly fragmented food coloring market by utilizing the Oterra platform.

EQT plans to invest significantly in the company’s organization and strengthen its digital infrastructure, sustainability capabilities and supply chain setup. Oterra is expected to leverage on EQT’s inhouse expertise within digitalization and sustainability, and EQT’s global advisory network, which possesses significant experience from developing strong ingredient companies.

Societal contribution

The icons illustrate the portfolio companies' positive societal contributions based on their solutions i.e. how their products and/or services solve key challenges expressed as the Sustainable Development Goals (SDGs).

Key events since EQT investment

  • 2021 – Odd Erik Hansen joins the company as CEO. He joins most recently from Glycom, a Danish-based biotechnology company, which was acquired by DSM in 2020 and where he has served as CEO since 2016. Odd has a strong profile in the ingredient industry with experience in both strategic and operational roles. EQT is also pleased to announce the new Board of Directors consisting of highly experienced individuals that can provide relevant industry experience to the Oterra organization

Board of Directors

Mads Ditlevsen Board member
Carl Martin Borcher Board member
Cees de Jong Chairperson
Xiangwei Gong Board member
Christoffer Lorenzen Board member


Odd Erik Hansen CEO
Allan Sylvest Aasberg CFO