Flying Tiger Copenhagen is a “variety retailer” of value-for-money products with around 955 stores in 28 European countries, Japan and US. The company appeals to customers across age & income groups who appreciate its offering of affordable Scandinavian design-inspired products.

Items for home, kitchen, office, school, holiday, play and garden make up the wide and flexible assortment, and hundreds of new items each month ensure that customers find something new every time they come. Some stores, especially in Denmark, also carry certain non-perishable food items such as spices, snacks and drinks.

Flying Tiger Copenhagen sources around 55% of its products from China and the remainder from Europe, including around 25% from Denmark. Internationally, Flying Tiger Copenhagen has fully owned stores in some markets while others are based on 50/50 joint-ventures with local partners.

The company was founded in Copenhagen in 1995 by Lennart Lajboschitz as a discount surplus store and has since grown and evolved into the current international value-for-money concept.

To Flying Tiger

Investment Potential

Flying Tiger Copenhagen's fast and ambitious growth, attractive and efficient concept, as well as the competent management were key factors for EQT's investment. Flying Tiger Copenhagen was looking for a partner to help finance, develop and manage further international expansion which also suited EQT's skills and concept.

The growth and development plan for Flying Tiger Copenhagen includes further store expansion, more than doubling the number over the next few years. The company's administrative back-bone will also be strengthened, including warehousing capacity, systems and geographical footprint.

Societal contribution

The icons illustrate the portfolio companies' positive societal contributions based on their solutions i.e. how their products and/or services solve key challenges expressed as the Sustainable Development Goals (SDGs)

Board of Directors

Vagn Sørensen Chairperson
Mads Ditlevsen Board member
Anders Misund Board member
Lennart Lajboschitz Board member
Jacob Bier Board member
Tore Thorstensen Board member


Martin Jermiin CEO
Christian Hertz Kofoed Jakobsen CFO

Key events since EQT investment

  • Broadening of the management team and HQ support functions 
  • First stores opened in the US and in South Korea
  • Backbone capacity and processes strengthened, including new logistical and warehouse footprint